Discover the five hidden factors that impede change, and how by mitigating them, you can change anything. Overcoming resistance by reducing friction and lowering the hurdles to action. Successful change isn’t about pushing harder or exerting more energy. Jonah Bergers Contagious: How to make products, ideas, and behaviors catch on will be published by Simon & Schuster in March 2013. Contagious Why Things Catch On Author: Jonah Berger Publisher: Simon. The Catalyst: How to Change Anyone’s Mind introduces a revolutionary approach to change. By understanding why people talk about and share things, you can make your own content more contagious. Contagious: Why Things Catch On Speed Summary. Maxwell on Change:īerger shares a great framework called REDUCE (Reactance, Endowment, Distance, Uncertainty, and Corroborating Evidence) for effecting change, and I absolutely love it. Anytime I want to get frustrated with people and change, I remind myself that first: I might be wrong and I remember the words of Author John C. Contagious: Why Things Catch On Tapa blanda 3 mayo 2016 Edición en Inglés de Jonah Berger (Autor) 4.
The Catalyst by Jonah Berger is a great and transformative book for me personally as I have tendencies of wanting to change people (Messiah Syndrome) for example, whenever I finish a book, watch a documentary, or get exposed to new information, I want to share it with everybody but have come to realize people are at different levels and period in their lives (they change when they are ready). OL19711031W Page_number_confidence 91.29 Pages 266 Partner Innodata Pdf_module_version 0.0.15 Ppi 360 Rcs_key 24143 Republisher_date 20210928125618 Republisher_operator Republisher_time 351 Scandate 20210924190430 Scanner Scanningcenter cebu Scribe3_search_catalog isbn Scribe3_search_id 9781451686579 Tts_version 4.“People change when they … Hurt enough that they have to, Learn enough that they want to, and Receive enough that they are able to.” – John C.
Urn:lcp:contagiouswhythi0000berg:lcpdf:a3691c61-1969-44f6-80b5-56597fbd4f91 Jonah Bergers New York Times bestseller Contagious has nailed the formula, and going viral is what the books all about. Access-restricted-item true Addeddate 08:06:49 Boxid IA40245813 Camera USB PTP Class Camera Collection_set printdisabled External-identifier Jonah Berger goes after the idea that you have to hit the opinion leaders to make your message spread.
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